Build a referral development strategy for Well&You targeting: [e.g. primary care physicians / OB-GYNs for fibroid referrals / orthopedists for knee pain / podiatrists for wound care / urologists for prostate / vascular surgeons for joint management] in Jacksonville and surrounding counties.

Include:
• Ideal referral partner profile (who benefits most from sending us patients)
• Top 3 messages that would resonate with these physicians
• Outreach sequence: first contact → follow-up → relationship maintenance
• Tools and touchpoints (lunch-and-learns, direct mail, physician liaisons, CME events)
• What to leave behind (one-pager concept)
• How to make the referral process frictionless (fax 904.895.5401, dedicated navigator)